Changing Habits; Changing Lives—Saving The Planet.
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CupClub: ‘Like city bike rental for cups’
CupClub: ‘Like city bike rental for cups’
Changing habits, changing lives, saving the planet – With all the noise over coffee cup recycling there have been lots of suggestions available. This is by far my favourite one, and it taps into the genuine issue of ‘joined up thinking’ to ensure everybody pays a fair share of the burden.
CupClub
Safia Qureshi points to chai wallahs in India as one of her initial inspirations. There, tea is poured into glasses that are washed and reused. We all used to drink milk and Coca Cola from returnable, reusable bottles.
So why not coffee?
“The current model for reusable cups is that the consumer needs to buy the cup and take it in. The ratio of consumers doing that is 2% of all the total coffee sold,” she points out.
Instead, she proposes that the customer joins Cup Club and picks up a reusable cup when they buy their coffee. It can be returned later to one of several collection points. Cup Club is responsible for collecting washing and redistributing the clean cups to participating retailers.
Because the cups are tagged and registered to your account – using RFID, the same technology that’s on an Oyster travel card – Cup Club can text you a reminder if you’ve forgotten to return a cup and charge you if you keep it.
Contact details
For further information about our dedicated reconditioning and recycling services, or to arrange a meeting with our team to discuss a solution for your residual requirements for waste management and packaging recycling, a member of our dedicated customer service team can be contacted by calling: 0161 848 0976
Email enquiries can be sent to us at:
sa***@pr*********.uk
This basically means a more expensive cup of coffee—–bring it on.
Challenge 1: to ensure all retailers of coffee join the scheme. It is not correct to just ask ‘big business’.
Challenge 2: to fund deeply and correctly the collection and laundry infrastructure. The RFID is clear and wonderful. Could it be 50 pence saving on a cup of coffee perhaps?
Challenge 3: avoid getting lost in a debate between industry and local government re waste collection charges.
Challenge 4: inspire the planet to provide more schemes that solve a problem by aggregating it to a national or world level and the cost of solving it is shared between producers, retailers and customers.
This basically means a more expensive cup of coffee—–bring it on.
